I was at one of the local malls yesterday, and on the way to the washrooms by the food court I noticed a little video screen just outside the entrance. It was showing advertising, of course, and I guess it makes sense to locate them there since it’s such a high-traffic area.
What I *wasn’t* expecting was the whole row of smaller LCD screens located just above the urinals… Advertising there isn’t all that new either, but the mechanics of this method work out just slightly differently. There’s a certain amount of electronics, framing, and mounting needed to put that LCD screen there, of course, and the end result is that the screen sticks out far enough that it winds up being about two inches away from your face.
At least none of the ads were of scantily-clad women…